Last updated: December 2025

Website: goodforbetter.org
Registered name: Gut für Besser – Good for better (GFP) e.V.
Registration no.: Amtsgericht Augsburg, VR 203107
Registered address: Friedberger Berg 5, 86316 Friedberg, Germany
Tel: +49 821 66091200 | Fax: +49 821 66091222 | Email: info@goodforbetter.org

1. Data protection at a glance

General information

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any data that can be used to identify you personally. Detailed information on the subject of data protection can be found in our privacy policy below.

Data collection on this website

Who is responsible for data collection on this website?
Data processing on this website is carried out by the website operator. You can find their contact details in the section “Information on the responsible controller” in this privacy policy.

How do we collect your data?
Some of your data is collected when you provide it to us. This may include, for example, data you enter into a contact form.

Other data is collected automatically by our IT systems when you visit the website, either automatically or after you have given your consent. This mainly includes technical data (e.g., internet browser, operating system, or the time the page was accessed). This data is collected automatically as soon as you enter this website.

What do we use your data for?
Some of the data is collected to ensure the website is provided without errors. Other data may be used to analyze your user behavior.

What rights do you have regarding your data?
You have the right at any time to obtain information free of charge about the origin, recipient, and purpose of your stored personal data. You also have the right to request the correction or deletion of this data. If you have given consent to data processing, you can withdraw this consent at any time with effect for the future. In addition, you have the right, under certain circumstances, to request restriction of the processing of your personal data. You also have the right to lodge a complaint with the competent supervisory authority.

If you have questions about data protection, you can contact us at any time.

2. Hosting

We host the content of our website with the following provider:

IONOS (IONOS.de)

The provider is IONOS SE, Elgendorfer Straße 57, 56410 Montabaur, Germany (hereinafter “IONOS”).
Phone: +49 (0) 721 170 5522 | Email: info@ionos.de

When you visit our website, IONOS records various log files, including your IP address.

Details can be found in IONOS’ privacy policy. ionos.com

IONOS is used on the basis of Art. 6(1)(f) GDPR. We have a legitimate interest in presenting our website as reliably as possible. If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and Section 25(1) TTDSG, insofar as the consent includes the storage of cookies or access to information on the user’s device (e.g., for device fingerprinting) within the meaning of the TTDSG. Consent can be withdrawn at any time.

Data processing agreement

We have concluded a data processing agreement (DPA) for use of the above service. This is a contract required under data protection law, ensuring that the provider processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

3. General information and mandatory disclosures

Data protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with statutory data protection regulations and this privacy policy.

When you use this website, various personal data is collected. Personal data is data that can be used to identify you personally. This privacy policy explains which data we collect and what we use it for. It also explains how and for what purpose this happens.

Please note that data transmission over the internet (e.g., communication by email) may have security vulnerabilities. Complete protection of data against access by third parties is not possible.

Information on the responsible controller

The responsible controller for data processing on this website is:

Susanne Busch
Affinger Weg 24
86316 Friedberg
Germany

The responsible controller is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (e.g., names, email addresses, etc.).

Storage period

Unless a more specific storage period is stated within this privacy policy, your personal data will remain with us until the purpose for data processing no longer applies. If you assert a legitimate request for deletion or withdraw your consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g., retention periods under tax or commercial law); in the latter case, deletion will take place once these reasons no longer apply.

General information on the legal bases for data processing on this website

If you have consented to data processing, we process your personal data on the basis of Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR, insofar as special categories of data under Art. 9(1) GDPR are processed. In the case of explicit consent to the transfer of personal data to third countries, data processing is also based on Art. 49(1)(a) GDPR. If you have consented to the storage of cookies or access to information on your device (e.g., via device fingerprinting), processing is additionally based on Section 25(1) TTDSG. Consent can be withdrawn at any time.
If your data is necessary for the performance of a contract or for the implementation of pre-contractual measures, we process your data on the basis of Art. 6(1)(b) GDPR. Furthermore, we process your data if this is necessary to comply with a legal obligation on the basis of Art. 6(1)(c) GDPR. Data processing may also take place on the basis of our legitimate interest under Art. 6(1)(f) GDPR. The specific legal bases applicable in each individual case are explained in the following sections of this privacy policy.

Recipients of personal data

In the course of our business activities, we work with various external parties. In some cases, it is necessary to transfer personal data to these external parties. We only pass personal data on to external parties if this is required to fulfill a contract, if we are legally obliged to do so (e.g., to tax authorities), if we have a legitimate interest in doing so pursuant to Art. 6(1)(f) GDPR, or if another legal basis permits the transfer. When using processors, we pass personal data on the basis of a valid data processing agreement. In the case of joint processing, a joint processing agreement is concluded.

Withdrawal of your consent to data processing

Many data processing operations are only possible with your explicit consent. You can withdraw consent you have already given at any time. The lawfulness of the data processing carried out before the withdrawal remains unaffected.

Right to object to data collection in special cases and to direct advertising (Art. 21 GDPR)

IF DATA PROCESSING IS CARRIED OUT ON THE BASIS OF ART. 6(1)(E) OR (F) GDPR, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT, ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION, TO THE PROCESSING OF YOUR PERSONAL DATA; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RELEVANT LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS OR THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE OR DEFENSE OF LEGAL CLAIMS (OBJECTION PURSUANT TO ART. 21(1) GDPR).

IF YOUR PERSONAL DATA IS PROCESSED FOR THE PURPOSE OF DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR SUCH ADVERTISING; THIS ALSO APPLIES TO PROFILING INSOFAR AS IT IS ASSOCIATED WITH SUCH DIRECT ADVERTISING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR THE PURPOSE OF DIRECT ADVERTISING (OBJECTION PURSUANT TO ART. 21(2) GDPR).

Right to lodge a complaint with the competent supervisory authority

In the event of infringements of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, place of work, or place of the alleged infringement. This right exists without prejudice to any other administrative or judicial remedies.

Right to data portability

You have the right to receive data that we process automatically on the basis of your consent or in fulfillment of a contract, in a commonly used, machine-readable format, either for yourself or for a third party. If you request the direct transfer of the data to another controller, this will only be done insofar as it is technically feasible.

Information, correction and deletion

Within the framework of applicable legal provisions, you have the right at any time to obtain free information about your stored personal data, its origin and recipients, and the purpose of data processing, and, where applicable, a right to correction or deletion of this data. You can contact us at any time regarding this or other questions about personal data.

Right to restriction of processing

You have the right to request restriction of the processing of your personal data. You can contact us at any time for this purpose. The right to restriction of processing exists in the following cases:

  • If you dispute the accuracy of your personal data stored by us, we generally need time to verify this. For the duration of the verification, you have the right to request restriction of the processing of your personal data.
  • If the processing of your personal data was/is unlawful, you may request restriction of processing instead of deletion.
  • If we no longer need your personal data, but you need it to exercise, defend or assert legal claims, you have the right to request restriction of processing instead of deletion.
  • If you have lodged an objection pursuant to Art. 21(1) GDPR, a balancing of your interests and ours must be carried out. As long as it has not yet been determined whose interests prevail, you have the right to request restriction of the processing of your personal data.

If you have restricted the processing of your personal data, this data may—apart from being stored—only be processed with your consent or for the establishment, exercise or defense of legal claims, or to protect the rights of another natural or legal person, or for reasons of an important public interest of the European Union or of a Member State.

SSL/TLS encryption

For security reasons and to protect the transmission of confidential content—such as orders or enquiries you send to us as the site operator—this site uses SSL/TLS encryption. You can recognize an encrypted connection by the browser address line changing from “http://” to “https://” and by the lock symbol in your browser.

If SSL/TLS encryption is activated, the data you transmit to us cannot be read by third parties.

4. Data collection on this website


Cookies

Our websites use so-called “cookies.” Cookies are small data packets and do not cause any damage to your device. They are stored either temporarily for the duration of a session (session cookies) or permanently (permanent cookies) on your device. Session cookies are automatically deleted when you end your visit. Permanent cookies remain stored on your device until you delete them yourself or your web browser deletes them automatically.

Cookies may come from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies make it possible to integrate certain services from third-party companies within websites (e.g., cookies for processing payment services).

Cookies have various functions. Many cookies are technically necessary because certain website functions would not work without them (e.g., the shopping cart function or displaying videos). Other cookies may be used to analyze user behavior or for advertising purposes.

Cookies that are required to carry out the electronic communication process, to provide certain functions you request (e.g., the shopping cart function), or to optimize the website (e.g., cookies for measuring the web audience) (necessary cookies) are stored on the basis of Article 6(1)(f) GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies to provide its services in a technically error-free and optimized way. If consent for the storage of cookies and comparable recognition technologies has been requested, the processing is carried out exclusively on the basis of this consent (Article 6(1)(a) GDPR and Section 25(1) TTDSG); consent can be revoked at any time.

You can set your browser to inform you when cookies are set and to allow cookies only in individual cases, to exclude acceptance of cookies for certain cases or in general, and to activate automatic deletion of cookies when closing the browser. If cookies are disabled, the functionality of this website may be restricted.

Which cookies and services are used on this website can be found in this privacy policy.

Consent via Complianz

Our website uses the consent technology of Complianz to obtain your consent to store certain cookies on your device or to use certain technologies, and to document this in a data-protection-compliant manner. The provider is Complianz B.V., Kalmarweg 14-5, 9723JG Groningen, Netherlands (hereinafter “Complianz”).

When you enter our website, Complianz may store information (e.g., via a cookie) in your browser in order to associate the consents given and/or their withdrawal with you. The data collected in this way is stored until you request deletion, delete the relevant cookie yourself, or the purpose for storing the data no longer applies. Mandatory statutory retention obligations remain unaffected.

Complianz is used in order to obtain the legally required consents for the use of cookies. The legal basis for this is Art. 6(1)(c) GDPR.

Details can be found in Complianz’ privacy statement.

Data processing agreement

We have concluded a data processing agreement (DPA) for use of the above service. This is a contract required under data protection law, ensuring that the provider processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

Processing on behalf (Data Processing Agreement)

We have concluded a data processing agreement (DPA) for the use of the service mentioned above. This is a contract required under data protection law that ensures it processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

5. Newsletter

Newsletter data

If you would like to subscribe to the newsletter offered on the website, we require your email address and information that allows us to verify that you are the owner of the email address provided and that you agree to receive the newsletter. No further data is collected, or only on a voluntary basis. For newsletter processing, we use newsletter service providers described below.

ActiveCampaign

This website uses ActiveCampaign to send newsletters. The provider is ActiveCampaign, LLC, 1 North Dearborn Street, 5th Floor, Chicago, IL 60602, USA.
Contact (privacy): privacy@activecampaign.com
Telephone: (773) 360-2270

ActiveCampaign is a service with which newsletter distribution can be organized and analyzed.

Data analysis by ActiveCampaign

With the help of ActiveCampaign, we may be able to analyze our newsletter campaigns (e.g., whether a newsletter was opened and which links were clicked). This helps us understand which content is relevant to recipients and improve our communications. If you do not want such analysis, you must unsubscribe from the newsletter. We provide an unsubscribe link in each newsletter message.

ActiveCampaign’s privacy policy can be found here. ActiveCampaign+1

Legal basis

Data processing is carried out on the basis of your consent (Art. 6(1)(a) GDPR). You can withdraw this consent at any time. The lawfulness of the data processing operations already carried out remains unaffected by the withdrawal.

Storage period

The data you provide for the purpose of receiving the newsletter will be stored by us until you unsubscribe from the newsletter and will be deleted from the newsletter distribution list after you unsubscribe. Data stored with us for other purposes remains unaffected.

After you unsubscribe, your email address may be stored by us and/or the newsletter service provider in a blacklist if this is necessary to prevent future mailings. The data from the blacklist is used only for this purpose and is not merged with other data. This serves both your interest and our interest in complying with legal requirements when sending newsletters (legitimate interest within the meaning of Art. 6(1)(f) GDPR). Storage in the blacklist is not limited in time. You can object to the storage if your interests outweigh our legitimate interest.

Data processing agreement

We have concluded a data processing agreement (DPA) for use of the above service. This is a contract required under data protection law, ensuring that the provider processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.